A digital agency serving Leeds businesses
Leeds is the largest city in West Yorkshire and a major centre for financial, legal and professional services, retail and the media. Its businesses range from national head offices to independent traders in Kirkgate Market and the Victoria Quarter, so what works online depends on who you sell to and who you are up against.
Our base is in Wakefield and we have no office in Leeds. If your business is here, we can run your web design, marketing or branding project remotely by phone and video call.
The Leeds business landscape
Asda and the bank First Direct both have their head offices in the city, and Channel 4 chose Leeds for its national headquarters in 2018. The University of Leeds, Leeds Beckett University and the city’s other universities bring a large student population, and the centre supports a dense mix of hospitality, shops and professional firms.
For a smaller firm that means plenty of potential customers but also plenty of competitors. Buyers in a large city usually compare several options online before they make contact, often on a phone and often in a few minutes.
Getting around Leeds
The M1, M62 and A1(M) all pass close to Leeds, and the M621 links the city centre with the M62 at Gildersome. Leeds station has direct trains to London, Manchester and York, and Leeds Bradford Airport is to the north-west near Yeadon. Many Leeds firms therefore draw customers from Bradford, Wakefield, Harrogate and the surrounding towns as well as the city itself.
What this means for your business
Your website
In a crowded market, your website has to make the difference between you and similar firms obvious within a few seconds. That usually means a clear page for each service you sell, evidence of your work and an enquiry route that suits how your buyers decide, whether that is a quick call or a detailed quote request.
How we approach web designYour marketing
City-wide search terms for Leeds are heavily contested, so it is usually more efficient to target the specific services you offer and the parts of the city you serve, such as Headingley, Roundhay or the South Bank. Paid search can work, but it needs tight location targeting so you are not paying for clicks from people you cannot serve.
How we approach digital marketingYour brand
When customers line up several Leeds businesses side by side, a consistent identity across your website, social profiles, signage and documents helps you look established. For a newer firm up against long-standing names, a clear brand does a lot of that persuading for you.
How we approach branding and graphic designPractical points
- If you sell to other businesses in the city centre, case studies and clear pricing information often persuade buyers more than a long list of services.
- Hospitality and retail businesses near the centre should keep opening times, menus and booking links current, because visitors check them on their phones.
- University term dates can change demand for some businesses; if they affect yours, plan content and offers around them.
Nearby areas
Tell us about your project
Send a message or book a free consultation call. We reply Monday to Friday, 9am to 5pm.