Digital marketing
Digital marketing: SEO, PPC and paid social management
We plan and run search and social marketing for businesses that want enquiries and sales from their website, not just activity. Based in Wakefield, West Yorkshire, working with businesses across the UK.
Choose the channel by the job it needs to do
Each channel reaches people at a different stage. The right mix depends on whether customers already search for what you offer, how quickly you need results and what an enquiry is worth to you.
SEO (search engine optimisation)
Helps your website appear in Google's unpaid results for the searches your customers make. It is slower to build, but it keeps working without paying per click. It depends on useful pages, a sound technical set-up and a reputation other sites recognise.PPC and Google Ads
Puts you at the top of results for chosen searches straight away. You pay for each click, so careful keyword choice, negative keywords and landing pages decide whether it pays back. When spend stops, the visibility stops.Paid social management
Reaches people who are not searching yet, using targeting on platforms such as Facebook, Instagram, LinkedIn and TikTok. It is creative-led: the image or video and the offer matter as much as the targeting.Tracking and reporting
Underpins all three. Without reliable conversion tracking, it is impossible to tell which channel brings in enquiries and which only brings in clicks.
Is it the right time for marketing?
A good fit if…
- You have a website that can turn visitors into enquiries or sales, or are about to launch one
- You know roughly what a new customer is worth, so we can judge what an enquiry is worth
- You can commit a test budget and enough time to learn what works
- You want reporting in terms of enquiries and sales, not just impressions and likes
Fix these first if…
- Your website is slow, confusing or hard to use on a phone: see responsive web design
- Your product or offer is not yet proven: see MVP development
- You are looking for guaranteed rankings or a guaranteed number of leads, which no honest agency can promise
What's included
Typically included
- An audit of your website, tracking and any existing campaigns
- Conversion tracking set-up, for example Google Analytics 4 events and ad-platform conversions
- Keyword and audience research
- Technical and on-page SEO recommendations, and implementation where we have access
- Google Ads campaign structure, ad copy, negative keywords and bid management
- Paid social campaign set-up and creative briefs
- Landing-page recommendations
- Regular reporting tied to enquiries and sales
Not included
- Advertising spend, which is paid directly to Google, Meta, LinkedIn or TikTok
- Guaranteed rankings or lead numbers
- Buying links or publishing large volumes of low-quality content
- Photography, video production or large content programmes, unless scoped in the proposal
How we work
1. Audit and tracking
We check your website, analytics and any existing campaigns, and fix tracking first so results can be measured from day one.2. Plan
We agree goals, channels, budget and what a good enquiry looks like, and set out what will be tested first.3. Launch and test
Campaigns and SEO changes go live in a controlled way so we can see what is working and what is not.4. Report and refine
Reporting focuses on enquiries, sales and cost per enquiry. Budget and effort move towards what is working.
How pricing works
Marketing costs have two parts: our management fee and the media spend you pay to the ad platforms. The fee depends on the number of channels and campaigns, how much content is needed and how often you want reporting. We do not publish a marketing price list because budgets vary so widely. Ask us for a quote based on your goals.
Deciding whether to use a freelancer or an agency? Our freelancer vs agency comparison sets out the trade-offs.
Frequently asked questions
How long does SEO take to work?
It depends on how competitive your searches are, the current state of your website and how much useful content you can add. SEO usually takes months to show results, not weeks. If you need enquiries sooner, paid search can run alongside it while organic visibility builds.
Should I start with SEO or Google Ads?
If people already search for what you sell and you need enquiries quickly, Google Ads gets you in front of them straight away, at a cost per click. SEO takes longer but keeps working without paying for each visit. Many businesses use paid search to learn which searches convert, then invest in SEO for those terms.
Can you guarantee first-page rankings or a number of leads?
No, and you should be wary of anyone who does. Google decides rankings, and results depend on competition, your offer and your website. What we can commit to is a clear plan, honest reporting and changes based on what the data shows.
Who owns the ad accounts and analytics?
We recommend your business owns its Google Ads, Google Analytics, Search Console and social advertising accounts, with access granted to us. That way your data and history stay with you whoever manages the campaigns.
Do you manage paid social as well as Google Ads?
Yes. Paid social campaigns can run on platforms such as Facebook and Instagram, LinkedIn and TikTok. The right platform depends on where your customers spend time and whether you sell to consumers or businesses.
Related services and guides
Services that often go with this one
- Responsive Web Design
Websites planned around what your customers need to find and do, built to work on phones, tablets and desktops.
- Branding & Graphic Design
Brand identity, logo design and brand guidelines that keep your business consistent across web, print and social.
- Media Relations & Press Coverage
Campaigns around a specific story: finding the angle, writing the press release and pitching relevant journalists.
Costs, comparisons and examples
- Freelancer vs agency
Cost, reliability, range of skills and risk compared.
- How much does a website cost in the UK?
Typical price ranges for brochure, business and e-commerce websites, and what moves the price.
The Lilybank Agency is based in Wakefield, West Yorkshire, and works with businesses across the UK. See all our services, browse the portfolio, read our case studies or see the areas we serve.
Working with businesses across Yorkshire
We are based in Wakefield and work with businesses across Yorkshire. See all the areas we cover, or choose a town:
Talk to us about your project
Tell us what you need and what you already have. We will get back to you within one working day to talk through scope, timings and budget.