How Much Does Branding & Logo Design Cost in the UK?
Branding costs in the UK range from a few hundred pounds for a simple logo to many thousands for a complete brand identity and strategy. The right level depends on your stage and ambition. Here are realistic 2026 price ranges and what each includes.
Typical Price Ranges
Logo design
£225 – £1,100
- Custom logo concepts
- Final files for print and web
- Basic colour and font choices
- A few revision rounds
Brand identity
£1,100 – £4,500
- Logo suite and variations
- Colour palette and typography
- Brand guidelines document
- Key assets (business cards, social)
Full brand strategy & identity
£4,500 – £15,000+
- Brand strategy and positioning
- Complete visual identity system
- Comprehensive guidelines
- Marketing and collateral templates
Please note: these are baseline starting prices in the UK to help you budget — not a quote for your specific product. Your project could cost more or less depending on scope, features and complexity, so please don't take these figures as what yours would cost. Get in touch for a free, no-obligation quote tailored to exactly what you need.
What Affects the Price
Frequently Asked Questions
How much should a logo cost for a small business?
A professional custom logo for a small business typically costs between £225 and £1,100. Cheaper options exist, but a bespoke logo from a designer gives you something unique and properly licensed.
What is the difference between a logo and a brand identity?
A logo is one mark. A brand identity is the full system — logo variations, colours, typography, imagery and guidelines — that makes your business look consistent and professional everywhere.
Do I need full brand guidelines?
If more than one person creates materials for your business, or you want a consistent, professional look as you grow, guidelines are well worth it. For a brand-new venture, an identity pack is often enough to start.